Business 01
Exclusive's global marketing division opens and operates local platform accounts in China, Japan, Taiwan and Vietnam. Xiaohongshu, Dianping, Douyin and Amap account management and overseas influencer marketing are run under the brand MOALAND.
Overview
Overseas customers do not choose a restaurant or a clinic from a search box. They choose it on their own country's platform — reading reviews on Xiaohongshu, checking ratings on Dianping, finding the way on Amap. So instead of translating Korean content and posting it, Exclusive opens accounts on those platforms and has local staff run them.
Chinese, Taiwanese, Japanese and Vietnamese staff work on the accounts directly, with no subcontracting. One team handles account setup and verification, content planning and production, comment and enquiry replies, rating and review management, and local ad buying.
We measure conversions, not views. Campaigns are designed and reported against the actions that lead to revenue — saves, enquiries, directions, bookings. In regulated sectors such as medical advertising, wording is screened first against the Medical Service Act and medical advertising review.
Since the company was founded in 2024 we have worked with more than 60 advertisers — clinics and hospitals, restaurants, cafés, hair salons, accommodation and tourism venues. The channels and local networks this division builds are used directly by the reviewer platform, medical tourism and commerce divisions.
Services
- Managed accounts — Xiaohongshu, Dianping, Douyin, Amap
- MCN — creator management and overseas influencer marketing
- Meta, Google and Naver advertising, and full-service agency work
- GEO, AEO and backlinks, global content production, overseas market research
Frequently asked questions
What does Xiaohongshu account management cover?
Everything: account setup and business verification, content planning and production, native-language copy, regular posting, replies to comments and enquiries, review and rating management, and local ad buying when needed. Local Chinese staff run the account, so the writing reads native rather than translated.
Which overseas platforms can you operate?
In China we operate Xiaohongshu, Dianping, Douyin and Amap. Alongside those we run Taiwanese, Japanese and Vietnamese channels plus Meta (Facebook and Instagram), Google and Naver advertising, so domestic and overseas traffic is read in one place.
Do you also handle GEO and AEO optimisation?
Yes. We design structured data, answer-shaped content, multilingual pages and backlinks together so that generative AI — not only search engines — cites the brand accurately. The point is that when an overseas customer asks an AI about a Korean clinic or brand, the name comes back.